Custom Benefits Group ( CBG ) has a simple Mission: To offer our Client's the Most Comprehensive Group Heath Plan Designs for the Lowest Possible Premiums.
Custom Benefits Group ( CBG )
is one of the few remaining "Independent" Employee Benefits Brokerage Agencies in the greater Boston area. Historically, the Employee Benefits Brokerage market had been a very fragmented and an exceptionally competitive industry. As a result, growth was primarily fueled by the consolidation of smaller Agencies by larger firms. Fueling this frenzied M&A activity was the recognition that growth - both new business as well as organic had slowed over the past few years. This consolidation created a bifurcated marketplace consisting of large "Mega" Agencies and a handful of small "Independent" Agencies.
In 2004, CBG was purchased by a large publicly traded Employee Benefits firm, National Financial Partners ( NYSE: NFP ). However, CBG eventually recognized that this arrangement had significant limitations. In 2005, we officially separated from NFP and re-established our "Independent" Agency status.
Unlike the larger Agencies, an "Independent" Agency like CBG answers to no one and we do not direct business to "preferred providers" nor do we have any incentive or preferred "selling agreements" with any specific providers. At CBG, we believe that a broker's allegiance should be to their client and the free-market, NOT to any internal or "preferred providers". Our allegiance aligns with our Mission Statement. " To offer our client's the most comprehensive plan designs at the lowest possible premiums".
Custom Benefits Group ( CBG ) was founded in Boston, MA. 1998. Our clients are intelligent business owners and HR administrators that have embraced CBG's unique niche in the EB marketplace. We seek firms that truly understand our value and appreciate a unique partnership that recognizes a committed and unified relationship in our unified endeavor. The statistic that we are most proud of is our overall retention rate of existing clients ( 98.2% Persistency ). While CBG has been recognized by the Boston Business Journal " as the fastest growing Employee Benefits Brokerage Firms in New England"; growth is a meaningless statistic if it comes at the expense of retaining your existing book of business.
The Affordable Care Act ( ACA )
CBG's ability to provide our clients with free compliance consultancy is really what seperates us from other Agencies. Our staff includes a full-time ERISA attorney as well as a a Certified Professional Complaince Officer ( CPCO ) and they have the exciting job of interpreting what many have already deemed "the most complex law of the modern age", or the Protection Affordable Care Act ( PPACA ) of 2015.
Due to the pure complexity of the PPACA - interpretation and proper execution of its many new employee tracking and reporting requirements cannot be done without the assistance of a capable third party. Failure to understand your firm's PPACA risk can result in significant, but easily avoidable employer liability. CBG can easily examine a new client's compliance documents or simply create a full menu of compliance forms which we will both file and hold for each of our client's, updating automatically as new amendmets are issued.
Recently both the Boston Business Journal as well as The EBJ ( Employee Benefits Journal ) recognized our growth with featured stories about our firm. CBG's overall retention rate of 93.6% is significantly higher than industry standards. Referral business now accounts for most of our new business at CBG and I attribute much of our success our unique "ownership" model as well as our truely independent Agency model. CBG will broker buisness for a wide range of employer groups: from small employer groups with as few as 10 lives, to publicly traded Fortune 500 corporations. Recently CBG was recognized by the Boston Business Journal in their annual Top Twenty Employee Benefits Brokerage Firms:
" as one of the fastest growing employee benefits brokerage firm in New England"
CBG was selected by Angies List in 2015 as a Super Service Award recipient. This was an entirely new and unsolicited accolade for the Agency. When I read the parameters for which a firm is chosen; I am quite pleased that CBG scored high in an interesting catagory that pits the pre-sale personality versus the post sale service performance. As healthcare is quickly becoming a Consumer-Direct business, you will need someone to advise and assist you now more than any other time in the history of healthcare.
"receives the highest level of endorsement offered to Service Companies affiliated wih Angie's List"
Insurance Journal ( March, 2015 ) Ranks CBG in their Top Ten Employee Benefits Brokerage Firms in New England. A ranking that validates CBG's goal to be a "Total Benefits Solution" in the employee benefits brokerage market by ranking CBG Number 3 in New England for their "comprehensive, consultative, and compliance oriented formula that
"Your Total Benefits Solution"
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