Who We Are

Boston, MA – Feb. 10, 2020 – Founded in 1998, Custom Benefits Group ( CBG ) has over 200 employer groups in Massachusetts and is one of the Commonwealth's largest Employee Benefits Brokerage Firm. Michael W. McCullom, CEO and President of CBG, stated that, “The role of the employee benefits broker has evolved substantially in the past few years". Mr. McCullom attributes his firm's success to his professional and seasoned staff, "Our experienced staff at CBG already understands the impact of the Affordable Care Act and if they need any specific help, we are staffed with both an ERISA attorney as well as a CPCHO who have allowed us to be such a resource to our clients." boasts Mr. McCullom," Our singular goal has always been to become a firm's "Total Benefits Solution".

 When asked about CBG's growth, Mr. McCullom responded, “Most of our growth has been organic and based on ‘word of mouth’ exchange from our own clients." When asked about the most important component in this business, Mr. McCullom demonstrably says, "Service. Service. Service. Taking care of our existing client base will always been our Number One priority.” 

"New England’s Fastest Growing Employee-Benefit Companies"  - February, 2020